Adam Moran is a popular British competitive eater and YouTuber.

He has more than 2 million subscribers on his YouTube channel by the name BeardMeatsFood.


Adam Moran was born on 8 July 1985 in Leeds, West Yorkshire, England.

He has Irish ethnicity.

Adam’s sister, Jen aka Sister Beard appeared in a few of his YouTube videos.

Education & career-

Adam holds a bachelor’s degree in English literature and a master’s degree in 20th century fiction.

He worked in the stock broking department of a bank for a decade.

A big appetite & weight issues-

Since a young age, Adam has been a foodie and has a big appetite for food.

His mother used to love cooking and used to serve him a lot of food and thanks to his lack of portion control and sedentary lifestyle, at 14, he became overweight.

His genetics also favoured him becoming overweight.

Getting in shape-

Even after being overweight for a few years, Adam didn’t realise it as an issue.

But at 16, while attending a college in England, he had an epiphany about his weight.

At that time, Adam didn’t know about nutrition and training and so, he decided to lose weight by just cutting back on food.

So, he stopped snacking and skipping breakfasts and within nine months, he lost a lot of weight.

At 17, thanks to his extreme cutting back on food, Adam became skinny without much muscular density.

During that time, he started reading blogs and learnt that he could improve his muscle mass with strength training.

So, Adam bought spinlock dumbbells, concrete weights and barbells from Argos and started lifting them.

Later, when he started seeing positive results, he fell in love with training and got a gym membership and started working out in a gym.

At that time, Adam also realised that even though he could overeat, he could stay in shape by training.

So, for the next few years, he was overeating but training consistently.

At 25, Adam desired to get shredded and super lean and develop a ripped six-pack.

After researching on dieting and weight loss, he dietied for nine months and became very lean with less than a ten percent body fat but as it was unsustainable, he started feeling unwell.

Discovering competitive eating-

As Adam was feeling unwell after becoming very lean, he quit dieting and was planning to eat normally.

At that time, in 2015, his girlfriend, Lindsey suggested he go for a food challenge in a restaurant and thanks to this, he discovered competitive eating.

In his first ever food challenge, Adam had to eat within 45 minutes but he took an hour and ten minutes to finish the meal which consisted of twelve burgers, a pound of fries and two pints of milkshake but nonetheless he fell in love with competitive eating.

After a few years, thanks to the training, Adam finished the same eating challenge in just 13 minutes.

Starting BeardMeatsFood-

After participating in a few food challenges, on 12 January 2015, Adam started his YouTube channel by the name BeardMeatsFood and started publishing food challenge videos onto it.

Initially, his YouTube channel was just a hobby for him.

In 2017, Adam was working in a bank and at that time, he was earning around $700 from his YouTube channel.

During that time, a restaurant offered him a job of managing their social media and food photography and as he hated his bank job, he quit the job of working as a manager at a retail stockbroker and started working for the restaurant.

As his new job was flexible, it gave Adam the flexibility to seriously focus on his YouTube channel.

Later, he became a full-time YouTuber.

He uses Canon EOS 5DS R, Sony Alpha 7 III, Canon EOS 80D, Canon Powershot G7 X Mark II and Canon EOS 750D cameras.

A successful YouTuber-

Now, Adam is a successful YouTuber.

As of October 2022, he has 2.25M subscribers on his BeardMeatsFood YouTube channel.

And has 893K followers on Beard Meats Food Facebook page, 42K followers on Twitter and 176K followers on Instagram.

Adam earns from a variety of sources like advertisements on his YouTube videos, receiving sponsorships and selling merchandise.

He also has a website and he is a co-host on Breaking Bread Podcast YouTube channel with Josh Gudgeon.

On the Breaking Bread Podcast, Adam interviewed famous competitive eaters like Randy Santel and Katina DeJarnett.

He released a couple of music videos titled- Garlic Bread (I Think I’m In Love) And I Want Chicken Wings on his YouTube channel.

Staying fit despite competitive eating-

Despite participating in food challenges every week, Adam stays fit and the main reason for this is that he only does this for just one hour a week and ensures that his caloric maintenance over the course of week remains normal.

On the days when he isn’t participating in challenges, he maintains a calorie deficit healthy diet.

Adam also exercises regularly, especially weightlifting and is a qualified personal trainer.

From the age of 21, he has been regularly fasting for around 20 hours a day and consuming just one or two big meals and this helped him in competitive eating.

After participating in a food challenge, Adam drinks lots of water and takes a colon cleanser tablet.

He gets quarterly blood tests and other health checks done.

Personal life-

Adam is engaged to Lindsey aka Mrs Beard.

She appeared in a few of his YouTube videos.

Previously, both of them used to work in the same department in the bank and they met here.

Some interesting facts about Adam Moran-

  • “Let’s get it” is his catchphrase which he uses in his videos.
  • Adam is ranked number 15 in competitive eating by Major League Eating.
  • The BeardMeatsFood Five Guys shake (beard shake) consists of peanut butter, Oreo and bacon.
  • Adam competed with famous competitive eaters like Randy Santel, Joey Chestnut, etc.
  • In 2016, he was appointed as a chief eating officer at Huckleberry’s and there, his stomach and taste buds have been insured for £1 million.
  • Adam is tall at 5’10.
  • He loves American breakfast and cheesecake and French toast are his favourite foods.
  • Adam’s favourite movie is Watchmen and his favourite colour is hot pink.
  • Nathan Figueroa is his favourite YouTube channel.
  • Adam won the Finkie award for best YouTube eating stunt of 2016.

So, how are you inspired by the success story of Adam Moran?

Share with me in the comment section below.

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Naveen Reddy

Hello folks, I'm Naveen Reddy. I love writing the inspiring success stories of people so as to inspire you and help you become successful in life. Sometimes, I also write the success stories of brands. Enjoy the well-researched articles!!!


Wendy Keyworth · February 22, 2023 at 2:54 PM

I watch this guy most days. He’s addictive! I think what he does is amazing, and he still manages to stay in good shape. It’s nice to have some background to someone you admire and is also a Yorkshire man as I’m a Yorkshire lass (SHEFFIELD)!! He and Lindsey have a similar sense of humour and they compliment each other! I share her love of BREAD!! Thank you for your write up. It is inspiring. If I were younger…….!!!! I wish Adam and Lindsey all the best and may they soar in their chosen paths. Can’t wait for more Vids!! X

    Naveen Reddy · February 22, 2023 at 4:25 PM

    Thanks a lot Wendy, for your kind words and appreciation!

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