Mat Watson is a popular automotive journalist.

He features on the popular carwow YouTube channel which has more than 7 million subscribers.

Mat also has his own YouTube channel by the name, Mat Watson Cars and has more than 700 thousand subscribers on it.


Matthew Watson was born in Walsall, near Birmingham in England, United Kingdom.

He grew up in Walsall.

His mother’s name is Sally Watson and she features in some of his YouTube videos.

Loving cars since a young age-

Since a young age, Mat has been loving and tinkering with cars.

During that time, apart from cars, he also loved motorbikes.

An interesting fact- Harry Metcalfe, a famous car YouTuber from the United Kingdom also loves motorbikes.

Mat’s friends too were car enthusiasts and loved reading car magazines like Performance Car and Max Power but as he wasn’t much into reading, he used to watch Top Gear TV shows.

Getting inspired by Jeremy Clarkson-

As a kid, Mat was impressed by Jeremy Clarkson’s presentation style on Top Gear.

He looked up to Jeremy because he used to review cars in an entertaining and very understandable way without being geeky and boring.


Mat did his schooling from Barr Beacon School and he did A-levels at school.

Then, he joined The University of Edinburgh in Edinburgh, Scotland to study for a Bachelor of Science (BSc) in Chemistry.

Then, Mat joined Institute of Chartered Accountants in England and Wales (ICAEW) to study for an ACA and he became a qualified chartered accountant.


On 23 February 1995, Mat joined PricewaterhouseCoopers (PwC) in Birmingham.

He worked here until 1998 as an Audit Manager.

As Mat wasn’t interested in his job and found it to be very boring and monotonous, he resigned from his job.

Becoming a journalist-

While working at PwC, Mat met his colleague’s wife, she was working as an editor for a local evening newspaper and she was very passionate about her job.

As he was inspired by her and her job, he decided to quit his job and become a journalist.

Even though Mat wasn’t good at writing English, he was good at storytelling and researching and was confident that he could become a successful journalist with these attributes.

So, he did a National Council for the Training of Journalists (NCTJ) qualification.

Then, Mat became a journalist for Southend Echo and here, his job involved reporting on local news stories, attending council meetings and court cases, etc.

Becoming an automotive journalist-

One of his colleagues at Southend Echo realised Mat’s passion for cars and informed him about a job posting advertisement of Auto Express motoring magazine.

So, he attended the interview and secured the job and in July 2001, he joined Auto Express.

Here, Mat initially worked as a consumer reporter and his job involved writing news stories and investigative stories.

Eventually, he started test driving cars and in 2008, he started producing car videos for Auto Express.

Until December 2015, Mat worked as Editor at Large for Auto Express and CarBuyer and Head of Motoring Video at Dennis Publishing.

In 2009, he set up a digital magazine but it didn’t succeed.

From June 2013 to June 2014, Mat also worked as a presenter for I Want That Car show in London.

And from November 2015 to June 2016, he worked as a presenter for Find Me A Classic TV show.

Mat also worked for the Carbuyer YouTube channel and produced many videos for this channel.

Joining carwow-

While working at Dennis Publishing, one of Mat’s friends who knew the CEO of carwow suggested the CEO hire Mat and as during that time carwow was planning to produce videos, he got hired.

In February 2016, he joined carwow in London and worked here as an Editorial Director until October 2020.

Then, from October 2020, Mat is working as a Chief Content Officer at carwow.

He helped the carwow YouTube channel to gain millions of subscribers over time.

As of June 2022, carwow channel has 7.07M subscribers.

Mat Watson Cars-

On 25 April 2011, Mat started his personal YouTube channel by the name, Mat Watson Cars.

As of June 2022, he has 710K subscribers on this channel and he has 654K followers on Instagram and 320K followers on his Facebook page.

Mat continually improves himself by obtaining feedback from his comments under his YouTube videos, he also watches his videos to identify shortcomings and improves himself.

He also watches his competitors’ content to learn from them and he also learns from watching non-car videos.

His first car & his car collection-

The first car that Mat ever drove was a Mini Metro and he learnt driving in it.

Within a month of passing the test, he crashed this car and wrote it off.

Mat’s first car was a white Ford Fiesta Mk2 and later, he purchased a Mazda MX-5 Mk1.

The Fiesta Mark IV was the first car that he purchased with his own money and he enjoyed driving this car.

Mat used this car to travel to The University of Edinburgh.

His car collection consists of a Fiat 126, a supercharged Mazda MX-5 Mk2, a Porsche 996 and a black Suzuki Jimny.

An Audi RS6 and GR Yaris are Mat’s work cars.

His favourite cars-

Ferrari 250 GT California and Ferrari 288 GTO are Mat’s all-time favourite cars.

He also likes Porsche 911, Tesla Model 3 and Mercedes-Benz A-Class.

Personal life-

Mat is married and has a daughter, Grace Watson.

His future plans apart from working on YouTube channels is to branch out to television, streaming and new social media platforms.

So, how are you inspired by the success story of Mat Watson?

Share with me in the comment section below.

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Naveen Reddy

Hello folks, I'm Naveen Reddy. I love writing the inspiring success stories of people so as to inspire you and help you become successful in life. Sometimes, I also write the success stories of brands. Enjoy the well-researched articles!!!


Alan Hopkins · November 28, 2022 at 1:38 PM

Mat is pitching it just right, look at his stats. Love a brummie accent.

Steven john · August 10, 2022 at 10:31 AM

I have watched and studied many car wow video reviews. I really think that Matt Watson has a one format mode mind of reviewing cars mixed with humour. He seems to miss some important points as insurance groups and servicing costs but blabs on about the latest software on the information displays. Please Matt, stick to what drivers really want to know

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