Mat Armstrong is a popular automotive YouTuber.

He has more than 400 thousand subscribers on his YouTube channel by the name, Mat Armstrong.

Mat was a professional BMX rider.


Mat Armstrong was born on 11 June 1993 in Leicester, England, United Kingdom.

He grew up in Leicester.

His father’s name is Tony Armstrong and his stepmother’s name is Karen Kay.

Mat has a sister, Holly Michelle Armstrong.

He studied at Lutterworth College in Lutterworth, England.

Love for BMXing-

Mat started playing football at a young age but later shifted to BMXing and fell in love with it.

Initially, he was very slow at riding on the racetracks but he loved performing the BMX tricks and started performing on the skate parks.

Eventually, Mat improved a lot at BMXing (Check BMX bikes).

Starting his YouTube channel-

Mat started his YouTube channel by the name, Mat Armstrong on 7 April 2013.

He started his channel in order to showcase his BMX tricks to attract sponsors.

Thanks to working on his channel, Mat learnt video editing.

Competing all over the world-

Mat got sponsored by Madd Gear MGP and competed in many BMX competitions all over the world.

While studying sixth form at school, he participated in competitions in France, Germany, Barcelona, Dubai, etc.

Mat also coached in Dubai and did BMXing for a living between the ages of 16 and 20.

Even though he competed internationally, he was earning just enough to cover his travel expenses.

Ending his BMX career-

While participating in the qualifying run in BMX World Championships in Germany, Mat dislocated his shoulder while performing the 720 tailwhip trick.

Even though he qualified in the 16th position, he couldn’t compete in the finals, thanks to his injury.

And from then on, Mat’s shoulder used to randomly pop out while sleeping and this forced him to quit BMX.

Working at several jobs-

While BMXing, as Mat wasn’t able to earn a decent income with it, he started doing multiple jobs.

He did a part-time job at Halfords and then he worked at Evans Cycles.

Mat even worked in his father’s garage and while working here on his father’s cars, he learnt basic mechanical skills.

Thanks to his love for motors, he secured a job at Graham Goode Motors in Leicester.

Here, Mat’s job involved managing social media channels (he also worked on Graham Goode Racing YouTube channel) and his job also involved designing websites, running Amazon and eBay shops, etc.

At 17, he started working at Spice 45, an Indian restaurant in Leicester full-time but later as he got a full-time job at Graham Goode Motors, he started working part-time in evenings at the restaurant and here, his job involved delivering food.

Later, Mat also worked part-time with Mallory Performance Ltd.

Love for tinkering cars-

Mat has been a gear head since a young age and loved tinkering cars.

His goal was to save enough money by working at various jobs and invest in properties and earn passive income from them and then, finally retire from his work and tinker full-time with cars and ride his bike.

So, at 21, Mat bought his first project house with a plan to renovate, refinance and rent it out and earn a passive income this way. Later, he bought a few more houses.

But as this didn’t make him enough money, he continued working at Graham Goode Motors and Spice 45.

During that time, Mat was also tinkering with his and his friends’ cars.

Becoming a full-time YouTuber-

Even though Mat was busy working multiple jobs, he was working on his YouTube channel on the side and fell in love with creating videos.

Even though initially he wasn’t making any revenue from his channel, he continued working on it.

During the COVID-19 lockdown, Mat was furloughed from Graham Goode Motors.

And as he was bored of staying at home, he started seriously working on his channel and thanks to his hard work, his YouTube channel amassed thousands of subscribers within a short period of time.

During this time, with the money that Mat saved up for purchasing another house, he bought a salvaged Bentley Continental GT for £10,000 from eBay.

He purchased a car instead of the house because at that time, the house prices were very inconsistent and he wanted to take a risk for the growth of his YouTube channel.

Mat rebuilt this car and filmed it and published the videos onto YouTube and this greatly helped in the growth of his channel and he eventually crossed 100 thousand subscribers.

Thanks to this Bentley rebuild, he even got featured on Daily Express.

After five weeks, Mat was asked to return to work at Graham Goode Motors.

Even though he returned to work, he didn’t like working there because he was earning a lot more with his YouTube channel than at his work.

So, Mat quit his job and, at the end of 2019, he also quit his restaurant job to become a full-time YouTuber.

Currently, he publishes videos rebuilding and tinkering cars.

A successful YouTuber-

As of June 2022, Mat has 431K subscribers on his YouTube channel and has 63.5K followers on Instagram.

He earns through a variety of sources through his channel like advertisements on his videos, affiliate marketing, selling merchandise, sponsorships, etc.

The first viral video of Mat’s channel is titled- I BOUGHT THE UK’S CHEAPEST AUDI S5! and it was published on 1 January 2020.

Personal life-

Mat is in a relationship with Hannah Smith.

She is also a YouTuber and has a YouTube channel by the name, Hannah Smith.

Mat has a pet dog by name, Kevin.

He lives in Leicester, England.

Some interesting facts about Mat-

  • Bentley Continental GT is his favourite car and he even drove it to Monaco.
  • Mat’s favourite car rebuild is of Volkswagen Golf.
  • He loves German engineering and frequently works on Audi, Mercedes-Benz, Volkswagen, Maserati and Bentley cars.
  • Ford Fiesta Mk3 was Mat’s first ever car.

So, how are you inspired by the success story of Mat Armstrong?

Share with me in the comment section below.

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Naveen Reddy

Hello folks, I'm Naveen Reddy. I love writing the inspiring success stories of people so as to inspire you and help you become successful in life. Sometimes, I also write the success stories of brands. Enjoy the well-researched articles!!!


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